Atizaz's CV
Atizaz Khan
AMAZON PPC SPECIALIST | DATA-DRIVEN ADVERTISING OPERATOR
Profile summary
Strategic Amazon PPC Specialist with 5+ years shaping advertising outcomes and scaling digital ventures across GCC, North American, and European markets. Recognized for managing end-to-end marketplace operations, ad spend optimization, and multi-channel campaign execution that drives consistent revenue growth. Committed to Using data-driven strategies and analytical frameworks to maximize profitability and market share.
Career highlights
Amazon Advertising Operations: Managed Amazon marketplaces across regional accounts, overseeing daily operations and advertising frameworks to scale early-stage stores toward consistent revenue generation while contributing to 700K+ in sales performance.
Multi-Platform Digital Campaigns: Executed multi-platform digital campaigns across Google, Meta, and LinkedIn, increasing quarterly sales by 35 percent and improving conversions by 20 percent through targeted social media advertising.
Search Engine Optimization: Optimized Google Ads and Bing Ads campaigns, reducing CPA by 15 percent and increasing conversions by 25 percent while driving a 40 percent increase in organic traffic.
Key skills
Professional experience
Directs daily Amazon PPC operations, overseeing campaign builds, optimization, and scaling. Coordinates performance tracking through the Amazon Ads Console to align budget adjustments with profitability targets.
- Structured campaigns using Auto and Manual frameworks to maintain keyword control and scaling.
- Performed continuous search term mining to identify high-converting keywords and reduce wasted spend.
- Optimized bids and placements to improve CTR, CVR, and overall campaign efficiency.
- Generated revenue through an email and campaigns ecosystem using Klaviyo in 2022.
Shaped investor ecosystem strategies for digital ventures, connecting stakeholders across diverse regional markets and directing cross-functional growth support operations.
- Executed market entry plans for scaling eCommerce ventures.
- Facilitated strategic collaborations connecting digital investors.
Managed daily operations, inventory levels, and commercial performance across regional Amazon accounts, directing catalog presentation and advertising frameworks.
- Executed pay-per-click advertising strategies to increase product visibility, sales velocity, and search ranking.
- Supported revenue growth contributing to 700 in Amazon sales performance.
- Optimized product listings including titles, bullet points, and backend keywords to improve conversion rates.
Directed Amazon advertising operations alongside external traffic channels including Google and Meta. Managed campaign parameters and budget allocations within set frameworks.
- Executed Amazon PPC campaigns alongside external traffic channels like Google and Meta to drive visibility.
- Conducted A/B testing on campaigns and creatives to improve click-through rates and conversion rates.
- Adjusted bids and budgets based on performance data and conversion trends.
- Built keyword strategies to improve organic ranking and reduce reliance on paid ads.
- Coordinated with sourcing teams for private label expansion across multiple categories.
- Executed multi-platform digital campaigns across Google, Meta, and LinkedIn, increasing quarterly sales by 35%.
- Improved conversions by 20% through targeted social media advertising.
- Optimized Google Ads and Bing Ads campaigns, reducing CPA by 15% and increasing conversions by 25%.
- Improved SEO performance, driving 40% increase in organic traffic.
Education
Electrical & Electronics Engineering | Diploma in Sales & Marketing Certifications & Professional Development Digital Marketing Certification
Participated in advanced 1:1 mentorship sessions with global industry experts, including Hardley Brake, Waseem Bihmani, Dr. Qasim Zia Malik, Ruben Tiongson, and Mark Justine Cruz, focusing on eCommerce scaling, performance marketing, and business growth strategy. Lead Coordinator | Digital Growth Expert Led initiatives connecting and scaling eCommerce investor ecosystems across diverse markets Facilitated strategic collaborations, market entry planning, and growth support for digital
Built and scaled Amazon accounts from early-stage to consistent revenue generation Supported growth contributing to £700K+ in Amazon sales performance Executed PPC strategies to increase visibility, sales, and ranking Optimized listings (titles, bullets, backend keywords) to improve conversion rates
Executed Amazon PPC campaigns alongside external traffic channels (Google, Meta) Conducted A/B testing on campaigns and creatives to improve CTR and CVR Adjusted bids and budgets based on performance data and conversion trends Supported campaign scaling by identifying winning keywords and duplicating high- performing structures.
Managed full Amazon lifecycle: product launches, PPC campaigns, and scaling strategies Built keyword strategies to improve organic ranking and reduce reliance on paid ads Coordinated with sourcing teams for private label expansion.
Managed up to $500K/month in combined advertising spend Contributed to £727,088+ Amazon sales in reporting period Managed $273,715 sales on $60,966 ad spend (25.6% ACOS | ~$1.80 CPC | 2.4M+ impressions) Achieved $2.8M annual revenue with 61% YoY growth and TACOS improved from 22% → 16% Scaled brand from $44K → ~$100K/month in 5 months while reducing TACOS from 11.32% → ~6% Generated $52K+ revenue with $10.5K net profit (8.35% TACOS, 45:55 PPC:Organic split) Executed campaigns delivering $33,940 sales | $10,210 spend | 3.32 ROAS | ~30% ACOS Delivered $16,783 sales | $1,035 spend | ~6.17% ACOS (high-efficiency campaigns) Achieved $1,677 sales on $460 spend (3.6x ROAS | 27.5% ACOS) Improved conversion rates by up to 25% via PPC + listing alignment Increased revenue by up to 60% through product launch and scaling strategies